Monday, August 08, 2016

Email Habits That Are Alienating Your Customers

From MarketingProfs:

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers.

Years ago, one-size-fits-all communications worked fine, and you might well have created one email for everyone and sent it once a week. Though it still happens, it's no longer the norm now that merchants can take advantage of more sophisticated customer intelligence.

Attention to the details can pay off. Email the right message to the right people, and you'll engage and delight your customers while driving more opens, clicks and sales.

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