Thursday, September 15, 2016

Slow Marketing: How to Deliver Faster Results by Slowing Down

From MarketingProfs:
Marketing is impatient.

We want more leads, more brand recognition, more social shares.

We want a fatter pipeline, fuller funnel, more ideas, and (often) more credit. And we want it now.

Yet, ironically, the companies that will have the biggest marketing wins this fall won't get there by going faster. Instead, they will get there by... wait for it... slowing down.

In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

Or, rather, we need to identify those key moments when we need to slow down, because doing so allows the business to grow faster. (And better. And with more integrity.)

We need to invite slow to fuel fast.

Wasn't Ben Franklin spot-on when he said, "Remember that time is money"? Doesn't wisdom hold that when you slow down, you're roadkill?

Nope. The opposite is true.

Although there is such a thing as a bad slow in marketing, there is a critical need for a good slow, too.

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