Monday, May 15, 2017

US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media*

From eMarketer:

In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.

Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report, "US Time Spent with Media: eMarketer’s Updated Estimates and Forecast for 2014-2019".

But while our reports early in the decade told a story of robust gains—with increases in digital usage more than compensating for declines in time spent with nondigital media—growth has been petering out.

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