Thursday, December 21, 2017

How Mall of America Is Changing with the Times

From eMarketing:
Mall of America has introduced a chatbot that uses AI and natural language to answer customer questions in real time.

Through the technology, visitors accessing its website, mobile app or Facebook Messenger can get answers immediately, whether they're looking to shop or find the nearest restroom.

Next year the chatbot, developed by tech startup Satisfi Labs, will also be incorporated with Mall of America's three new Pepper humanoid robots, which it recently brought to its 5.6 million-square-foot property for the first time since Black Friday weekend. What's more, Amazon’s Alexa voice assistant feature is also being included so that mall patrons can ask questions without typing.

In addition to the new chatbot, Mall of America—which draws 40 million visitors annually and is known for entertainment features from an aquarium to an amusement park—Tuesday unveiled an updated website. It features not just the new chatbot, but also rich media and virtual reality that its various brand tenants may use to make their traditionally “solid” tenant pages more “robust.”

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