Monday, December 11, 2017

What Entices Holiday Shoppers Into Physical Stores

From MarketingProfs:

Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.

The report was based on data from a survey conducted in September 2017 among 1,500 US shoppers who own smartphones.

Younger consumers are more likely than older consumers to say they would chose one retailer over another during the holidays because of the store experience.

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