The Minty-Fresh Way to Fail At Business

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Written by Dan Lewis

 Article from Now I Know

 More than 200 years ago, a New York City man named William Colgate made a living making and selling soap and candles.

 Today, his name makes up half of that of a multi-billion dollar consumer goods corporation known as Colgate-Palmolive.

 They, basically, make three types of stuff: soaps (one being Palmolive itself) toothpaste and other oral care products (under the Colgate brand) and, perhaps surprisingly, pet food.

 In 1976, Colgate-Palmolive, via a series of mergers whose history isn’t worth going into, added the Hill’s Science Diet product line (and related ones) to their offerings. They decided not to re-brand the pet food under the Colgate brand because that would be, well, stupid.

Who wants to feed their dog toothpaste-flavored kibble? Could you imagine pet food being included among these products?

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