New York SBDC Research Network

The University of Wisconsin-Milwaukee has created a page that is a real time-saver. They've taken data that you can find from the Census Bureau - if you had LOTS of available time - and the built a useful Web site around it. The aim of the site is to provide data on a) consumer purchasing power and b) a workforce overview. Data can be found for specific ZIP codes, metro areas, or Census tracts. At this Web site http://www.uwm.edu/Dept/ETI/PurchasingPower/purchasing.htm , you'll find these options: Purchasing Power by Census Tracts for custom made printouts of purchasing power for 16 retail categories and data on the workforce population for any U.S. census tract. Purchasing Power by ZIP Code for data on retail expenditures for 16 consumer areas, retail and business establishments, and the available workforce for all residential zipcodes in the U.S. Purchasing Power Rankings for Top 100 Metro Areas for ZIP code rankings of each of the 16 retail expenditure categories for the 1

This week, after completing a question for a business advisor, I realized that I didn't have a mailing address for the new outreach office. (1) I quickly logged into the Internal web site but found no information. (2) Then, I called the main regional center and left a message. So, the package sat on my desk until the next day. I waited and waited, but still no call back. I couldn't call the business advisor himself because his original request was via e-mail and did not list the outreach office phone number. (3) Finally, in late afternoon of the second day, I called the main regional center again and was able to get the phone number and address, but not the ZIP code. I thought this was the last step, but I had to (4) call the outreach center to get the ZIP code. So, after 4 steps, I managed to get the package in the mail. The point of all of this is my plea for all of you to take a look at your center's information as well as your personal contact information in the Interna

Survey Says…Internet Pet Peeves: What Drives Consumers Away From Your E-Business Hostway Corporation Pet peeves about commercial websites or how to drive customers away. Top three: of course, pop-ups, required registration, and required installation of extra software “…more than 70 percent of consumers say they’re unlikely to purchase from, or even return to, a Web site after encountering these pet peeves..” All Merchants More of what not to do on your website including dead links, worn-out phrases and solid pages of text. A few points to consider when designing a web site while considering your audience.

For your clients in all lines of business, not just service and retail. For all except the first article, you will have to register with BNET, but the registration is free. BusinessWeek has a great interview/book review on the importance of details to customer service. Author Michael Levine says that operational details, such as limited hours and dirty bathrooms send a message to customers about the general quality of a business. These details have a more significant effect on customers than you might think: "The consumer mind has a logical and emotional part, and if you don't speak to both, you will lose them, especially when they're hungry, tired, angry, or lonely. "We're living in an age of anxiety. When people are not hungry, tired, angry, or lonely, the emotional side will win the debate with the logical part of the brain 80% of the time. When they're hungry, tired, angry, or lonely, emotion wins 100% of time. We are often hungry, tired, angry, or lonel

Over the summer, I heard from someone at the Brockport SBDC. She was helping in the creation of a center newsletter, to be distributed among past clients & other friends of the program. She was looking for any sources of royalty- or copyright-free articles on the Web. If you're in the same boat, you might want to check out what I found: * http://www.articlecity.com * http://goarticles.com Both of these sites break down their content by subject, and both have a heading for "business". So if (or shall I say, when) you're pressed for time, check out these sites for possible content ideas.

Two librarians of the Research Network attended a program on competitive intelligence last week. Speaker Ellen Reen discussed the importance of ethics in any research and analysis whether for your employer or your own business. First and foremost, the issue of ethics in competitive intelligence must be considered. Always clearly identify yourself prior to first person interviews and avoid conflict of interest. It is important to establish policies for your organization to prevent unethical or illegal practices. Further research into the Economic Espionage Act of 1996 , the Society of Competitive Intelligence Professionals' Code of Ethics and Fuld's Ten Commandments can aid in developing standards for an organization. For example, the Economic Espionage Act of 1996 makes the theft or misappropriation of a trade secret a federal crime. If you or your employees conduct unethical or illegal activity, your business could be at risk. Ultimately, speaker Ellen Reen likes to ask,

Apparently more than 60% of small business owners feel that finding and retaining qualified staff is their number one problem. I poked around and found a few articles and books that summarize some of the issues and offer a few suggestions. Drive a Modest Car & 16 Other Keys to Small Business Success By Ralph E. Warner Nolo Press Suggests researching what similar jobs pay in your area, particularly those with lowest pay, “if you don’t, these penny-conscious employees are sure to feel slighted, and you’ll quickly lose the most efficient ones.” Warner also suggests looking at workers with comparable skills within your own organization; pay should reflect the level of skill and responsibility of the person in the job. Consistency and fairness will encourage loyalty and trust. Great Salespeople Aren't Born, They're Hired: The Secrets To Hiring Top Sales Professionals by Joe Miller, Patrick Longo(Editor) Demonstrates how to narrow choices among a variety of styles of salesperson