New York SBDC Research Network

I think the trouble with a lot of marketing ideas is that they fall outside our comfort zone. I imagine that a lot of small business owners are good at making lasagna or tables or cleaning yards but the marketing of the business is where they are not comfortable. Especially when the business is home-based, the "business" doesn't feel that different from the individual. When we send a bunch of great marketing ideas on to the client, I wonder what proportion are useful in that they feel capable of executing them. What I notice in my daily travels are businesses who seem not have taken very simple steps to promoting their businesses. My biggest peave are shop windows that look so dark and uninviting that business appears closed. Lighting a window, improving a sign, finding a niche and capitalizing on it seem like steps even the shyest business owner can implement. While some suggestions sound modest and not necessarily worthy of a literature search, proposing that owners c

I'm pretty sure I've blogged about specific articles from Mashable - The Social Media Guide , but if you have any questions about social media and how to use it, this site has a lot of helpful information. Today I discovered their neat-o " How-To " section. Topics are diverse and include " How to Integrate Facebook with Your Blog ," " How to Get Started With Google Wave " " How To Customize Your YouTube Channel ," and even " How to Plan a Wedding on the Web " (I'll be reading that one on my own time). There are lots of comments and suggestions from other readers, so one way or another, you're likely to learn something pretty practical.

From the website: 411SmallBusinessFacts.com is a searchable data base of approximately 2,000 facts about American small businesses and their owners (or managers) produced by the NFIB Research Foundation. The Foundation developed this information from telephone surveys of small employers – those employing from one person in addition to the owner(s) to 250. Data collection began in 2001 and continues through the present. The data are gathered regularly for a series of publications known as NFIB’s National Small Business Poll. New Poll data are added to 411SmallBusinessFacts.com eight times annually. The small business facts presented in the data base address a wide range of subject matter and include material which typically cannot be found in other sources. You can do a quick search, but it's easier to search by keyword, category, or poll. From HillSearch.org : If you're looking for a centralized location to access government forms, try Forms.gov . Forms.gov provides access

An article titled " Perform Due Diligence on Potential Investors " appeared recently on Business Week's website. Its author (Tom Taulli) reminds those pursuing venture capital and/or angel financing that, despite current lending conditions, there's still an obligation to review the qualifications and histories of potential investors. Just because traditional lending sources have tightened is no reason to act desperate, and give away too much during negotiations. Several suggestions are then offered as to what "due diligence" should be done. In addition to these, I recommend these two sites (both of which I've recommended in previous blog posts): 1) TheFunded (written about here on 5/21/07) 2) Punctuative - the Venture Capital Database (written about here on 8/6/08) Both sites are useful in that they enable those seeking investment to comment, critique, and/or condemn the performance of some funds out there. A little background, then, can only help.

We’ve had some nice articles in the national press recently. In case you missed them, here’s a few of the pieces: Entrepreneurs turn to small business centers for free help Geri Kavanah, Jerry Kobre and Tom Morley of the Rockland SBDC (and Tee Rowe, the new CEO at ASBDC) are all featured in this USA Today piece. When the CEO heads back to the mail room Our beloved State Director, Jim King highlights the importance of being a hands-on owner, and staying familiar with many aspects of business operation for CNNMoney.com. Staff cuts: 'This was the last resort' Lucille Wesnofske, Director of the Farmingdale Small Business Development Center discusses the efforts of small business owners to hold on to their staff during difficult economic periods (also at CNNMoney.com). I’ll use this as an opportunity to remind you all to send me an email (and a link when possible) when your center is in the news! If you'd like to see more NYS SBDC press, check out this page on our website: h

So much of effective marketing is just good timing. I think it is the difference between the waitress coming over while you are mid-bite to ask how satisfied you are with your meal and receiving a call or a reminder card at just the time you would need the nudge. I called a pest control service in the summer and they came and did their thing. Last week, I received a call asking if there was anything else they could do for the fall or winter service. I hesitated over a wasp's nest but that call made the difference. Unlike the politicians who inundate their audience with so many posters and sorry-we-missed-you cards that you can't stand the sight of them, an infrequent but well-timed mailing can be very effective.

The NYS SBDC Central office has been getting an inordinate number of pre-recorded phone calls lately. Many of them are apparently random-number generated and have messages that start: "We're pleased to let you know that you are eligible for our debt reduction service..." Quoting Simon & Garfunkel: "And blah, blah, blah." Since someone has recently asked us about how to build their credit, here are some do's and don'ts. DO establish credit by getting at least one credit card. DO choose a credit card wisely . DON'T, if you do get into credit difficulty, hide the overdue bills in a drawer, but rather talk with your creditors. DO get your credit report . You can get it for free . DO dispute credit report errors - yes, they do make mistakes, especially if your name is common. DON'T believe claims such as "We can erase your bad credit — 100% guaranteed" . DON'T try to hide unfavorable credit information by establishing a new credit

Last month, the Economic Research Service (part of the US Department of Agriculture) released a 33-page report titled " Marketing U.S. Organic Foods ". It spells out the continued growth in demand in the U.S. for organically-grown products. It identifies which distribution channels have proven the most successful for farmers to pursue, but also notes that supply sometimes cannot keep up with demand. An interesting read for our organically-minded clients.

The research network at the NYSSBDC has updated a document that can be used as a guide and information source for our clients in today's rough economy. Originally created in July 2008, this is the fifth version of the paper. The guide combines facts and figures regarding the current state of the economy as well as tips and strategies for surviving in down times. In order to create the document, we visited major and business news websites and found the most recent articles and blogs that are applicable to our client base. We would be happy to send the document to any advisor or NYSSBDC employee who requests a copy. Feel free to call, email, or leave a comment and we will send you what we are calling the "white paper".

The other day, it smelled really bad on the third floor of 22 Corporate Woods. Sewer maybe? It would have been really nice to open a window, but that's not an option. However, if you worked from home, you could open a window, and in the process improve your home office feng shui . Learn more about how color, desk placement, and sounds can improve the good energy flow of your workspace. Entrepreneur.com: Feng Shui for the Home Office About.com: How to Feng Shui Your Home Office Dummies.com: Using Feng Shui at Work: Private Offices and Cubicles

I was on Internet radio on Monday, October 5. Don't mind telling you that I was mildly terrified. Through a series of connections, involving the business.gov website , a woman named Barbara Weltman became aware of me and my connection with the NYS Small Business Development. Her producer, Gloria Luzier, e-mailed me and asked if I would appear on Barbara's radio show, Build Your Business Radio . I provided a few questions that she might ask me, about the SBDC, the State Data Center and blogs. I got a call about 4:20 pm to make sure I was actually at the appointed place, then again at 4:27. I never talked to Barbara herself before or after the show, but I was in contact with other friendly and helpful people, including Wade Taylor, wsRadio, Operations Officer and Assistant Program Director, who gave me information on how to provide the links below. SBDCs, State Data Centers, and the Curse of Blogging, Part I - Roger Green SBDCs, State Data Centers, and the Curse of Blogging, Par

I'm usually guilty of letting stressful situations get the better of me - quick temper, impatience with others, and other negative behavior. While there's nothing new in this article from last week's Forbes.com site, it serves as a useful reminder to me to heed its more direct suggestions: get exercise (it doesn't have to be marathon training), stay away from drive-thrus, etc. So, if you need a reminder as well, find the time & give it a read.

Last Thursday, Governor Paterson and the Governor's Small Business Task Force released the NYS Directory of Small Business Programs . According to the Albany Business Review, the handbook is a result of the work conducted by the Governor’s Small Business Task Force. The task force was made up of business leaders from across the state. The directory describes 143 state programs from 28 agencies aimed at helping New Yorkers start and grow their businesses. Categories include: Funding sources, technical assistance; and work force recruitment. “This directory will create a more open and helpful environment in which local businesses can grow and prosper, providing business owners and entrepreneurs with information on financing, tax breaks, and dozens of other topics,” Paterson said. Mike Elmendorf, New York director of the National Federation of Independent Businesses called the director “an important tool for small employers who currently struggle to navigate the maze of state resource

In today’s news, France announced plans to spend more than $2 billion (1.5 billion Euros) to create a battery-charging network for electric vehicles. In order to make owning and charging electric vehicles less onerous, the government would require charging stations in office parking lots by 2015 and in new apartment building complexes in 2012. This news reminded me of a very neat resource related to alternatively fueled vehicles in the U.S.. The National Renewable Energy Laboratory (a national lab of the U.S. Dept. of Energy) offers a online GIS tool, the TransAtlas , with data on alternative vehicles and fuels. The TransAtlas can map alternative fuel stations, the vehicle density of hybrid-electric, flex-fuel and diesel vehicles (down to the county level) and the location of hydrogen, biodiesel and ethanol production facilities. You can query the system (use the Query dropdown in the top right) to find information on specific points (ie stations) or select a region to download more de

From the press release: The Small Business Development Center at Stony Brook University has successfully competed in a New York State Energy Research and Development Authority (NYSERDA) Program Opportunity and was awarded $247,000 for its proposal entitled the “Stony Brook Energy Company Initiative”. The goal of the initiative is to facilitate the entry of new and existing companies into the renewable and clean energy business in New York State. The core of the Energy Company Initiative will be the traditional services offered by the New York State Small Business Development Center system. In addition, these basic services will be significantly augmented with a portfolio of activities including conferences, workshops, and counseling on funding opportunities specifically focused on renewable and clean energy business development. Further, an internet – based Early Stage Development Forum will be established to allow and encourage communication among energy company principals, and scien