Posts

Why is Playboy giving up nudity?

This isn't a story about nudity; it's a story about disruption and innovation. Times, tastes and technology have changed everything. Even at 89, Hugh Hefner understands a simple fact: In today's rapidly evolving world you innovate or you become irrelevant. It's the biggest challenge facing businesses around the world... It may seem ironic to think that the very nudity that Playboy pioneered has been "overtaken" by the Internet where you are "one click away from every sex act imaginable for free." However, that's always how it happens. The thing that made you famous won't keep you relevant in a progressive world. Kodak invented the digital camera in 1975, but it was so focused on its film and printing domination, it missed every opportunity in digital. The company filed for bankruptcy in 2012. Blockbuster created a desire to rent and stay in to enjoy movies from the comfort of our homes, and passed on the opportunity to buy Netflix, not

How to Write a Business Plan

When how to write a business plan is at the top of the SBA list of the ten steps in how to start a business, it tells you something about how important the experts consider it to be. Planning a business and writing a business plan is more than just having a location picked and a product or service to sell. Financing, marketing strategy and future growth all require a well-researched and thought out business plan. Read more at discoverbusiness

Central - The Big Move

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We're getting close. Today the movers are back and they're taking away a lot of our packed boxes and desks. Some of us are relocated to an interim location while offices are moved. There are miles of huge bins with all the office materials and Frankie and company are working overtime getting everything ready. The view from my desk is of Tammy's office which is all boxes. Keep this in mind if you need something - that we are limited in what we can do for a couple of days. We should be back up in our new office by the end of the week. Our new details are: Mailing Address: New York Small Business Development Center State University of New York 10 North Pearl Street Albany, NY 12246 Physical / UPS / FEDEX deliveries: New York Small Business Development Center State University of New York 10 North Pearl Street Albany, NY 12207

What Is Strategic Decision Making?

One of the essential parts of creating and running a small business is creating a mission or vision for the business and a set of goals the company aims to achieve. Strategic decision making, or strategic planning, describes the process of creating a company's mission and objectives and deciding upon the courses of action a company should pursue to achieve those goals. Read more at Chron

How to Correctly Use Collateral to Secure a Business Loan

Items that make excellent collateral include real estate, cars, business inventory, and even cash savings. If there’s one aspect of the American dream that seems to appeal to just about everyone, it’s the idea of owning and running your own business. Whether you’ve always dreamed of running an Asian-Italian fusion restaurant downtown, or simply can’t wait to open up that quaint little boutique filled with your own fashion designs, it’s only natural to be excited about someday becoming your own boss. Knowing that you’re ready to open a small to mid-sized business is one thing, but knowing how to secure the funding you need is another. Read more at Bplans

How a Small Business Can Compete With the Big Guys at SEO

You’re running a small business. You’d dearly love to have high visibility on Google for organic search engine traffic and leads—but you’re being overwhelmed by big competitors with deep pockets and an army of Search Engine Optimization (SEO) specialists at their disposal. Cheer up! You can still win at SEO, but you have to be smart—very smart—about how you deploy your resources. The important thing to remember is: What most small businesses do with SEO is exactly what they shouldn’t do. Read more at Bplans

Buzzwords, False Assumptions and Content Tips

Peter and Jonathan talk about business buzzwords they hate, and false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model. The Bcast is the official podcast of Bplans.com, hosted by Jonathan Michael and Peter Thorsson. Tune in weekly for a fun and informative discussion that will help you grow your business. Every week, we bring in business experts to discuss the latest trends in marketing, sales, and entrepreneurship. Skip the stuffy MBA classroom and get information and advice that will actually help you grow your business today—and have some fun while you’re doing it. To listen, see itunes

SBA Empowers Small Businesses to Be Cyber Safe

The U.S. Small Business Administration unveiled today a new cybersecurity webpage for small businesses at  www.sba.gov/cybersecurity  on the 12th Anniversary of National Cybersecurity Awareness Month.  The SBA launched the online tools and resources to highlight Cybersecurity at Work from October 5-9th and in recognition of President Obama’s annual proclamation to educate Americans about cyberthreats and cybersafety. “Cybersecurity is one of our nation’s most pressing national security priorities, and America’s 28 million small businesses, which create two out of every three new jobs in the U.S., are especially at risk.  Small employers are quickly becoming a larger target for criminals looking to access sensitive data because small businesses typically have limited resources for information systems security,” 

Freelancers in the U.S. workforce

We’re entering a new era. For much of the past century, the 9-to-5 job has defined what most Americans think of as “work.” But that is changing—fast. More than 53 million Americans are now earning income from work that’s not a traditional 9-to-5. That’s 1 in 3 workers. We are still at the leading edge of a once-in-a-century upheaval in our workforce. The freelance surge is the Industrial Revolution of our time. More from the Bureau of Labor Statistics .

Make the Switch to New Payments Technology

By SBA Administrator Maria Contreras-Sweet and Square CEO Jack Dorsey This October, America will take a major step to mitigate fraud and improve our financial security by migrating away from outdated credit and debit cards that transmit sensitive customer data using magnetic stripes. In 2015, it should not surprise us that a system using essentially the same technology as cassette tapes is especially vulnerable. That is why major credit card companies, lenders, and businesses are now embracing new, more secure, authenticated payment technologies. Many consumers already have credit cards embedded with microchips in their wallets, and many more will be receiving these cards in the coming months. This technology – also known as EMV (Europay, Mastercard, Visa) – is a safer form of payment for buyers and sellers alike, as the cards are nearly impossible to counterfeit. EMV is not the only payment shift on the horizon. Because reading chip cards takes more time than reading magstrip

SBA Proposes Changes to Affiliation Rule for Business Loan and Surety Bond Guarantee Programs

The U.S. Small Business Administration (SBA) is proposing revisions to its regulations for determining affiliation under SBA’s business loan programs and its surety bond guarantee program.  These revisions are designed to simplify eligibility determinations and reduce costs and processing time.   The proposed revisions were published October 2, 2015 in the Federal Register.  The comment period will be open until December 1, 2015.  SBA seeks comments from the public on the proposed rule and will consider these comments in its development of a final rule.   The proposed rule would apply to affiliation rules for SBA’s business loan programs and the surety bond guarantee program, but would not apply to SBA government contracting, business development, or grant programs.  The affected programs would include: the 7(a) Loan Program, the Business Disaster Loan Programs (collectively, the Economic Injury Disaster Loans, Reservist Injury Disaster Loans, Physical Disaster Business Lo

From Food Cart Startup to Award-Winning Restaurant

Business team and spouses Colleen and Stephen Sheehan started small, then went big. Tired of working for someone else, in 2010 they opened a Northwest-style-meets-Southern-cuisine food cart in downtown Eugene, Oregon. Their cart Delacata quickly became a local favorite, garnering multiple “Best of Eugene” accolades in annual people’s choice contests from local newspaper “Eugene Weekly.” But in 2013, the Sheehans set their sights higher. Riding the current national craft beer boom, the Sheehans remodeled a two-story, 5,580-square-foot former Carl’s Jr. restaurant into Elk Horn Brewery. The brewpub opened in 2014 and is gaining renown for its unique food menu, beers, and ciders. Elk Horn also won “Best New Restaurant” in Eugene Weekly Best of Eugene 2014-2015. In the midst of managing employees, running two businesses, handling suppliers, discussing beer styles with their brewer, and taking on all the other challenges of running a brewery and restaurant, the Sheehans took some time t

How to Keep Discounts from Killing Your Business [Part 2]

Now that we’ve looked at advertising in Part 1, it’s time to consider the situations in which you may be directly contacting your customers to advertise or market your products, and collecting their information to do so. Collecting customer information will be done in different ways online and offline, and has a number of different legal and privacy issues tied up in it that you need to consider. Let’s take a look. Read more at bplans

An Offer from MailChimp

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$100,000 Scholarship Program In April, we started partnering with Skillshare on  a series of educational classes about email marketing . It’s been fun and effective, so we’re excited to help Skillshare with a new project to further empower small businesses. Together, we‘ll be  awarding $100,000 in annual scholarships  granting small business owners access to Skillshare’s full educational catalog. Skillshare offers hundreds of business courses with experts like Seth Godin, Simon Sinek, and Lisa Congdon—plus 4 courses from MailChimp all about email marketing. Whether you’re an entrepreneur, small business owner, or a marketer, investing in education is a great way to grow your business, and Skillshare can help.

Nearly Two in Three Millennials Block Ads

Ads are sometimes relevant, but often still blocked Ad blocking has been around for a long time, but digital advertisers and publishers are seeing it as an increasing problem. Research suggests that a solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content Read more at Emarketer

How to Build a Brand in 5 Days

You’ve validated your business idea, you’ve done your market research, and hopefully you’ve registered your business name. Now it’s time for the fun stuff. If you’ve ever wondered how to build a brand for your business, you’ve come to the right place. Work through these exercises each day and in less than a week, you’ll have a good sense of not only how you are uniquely positioned to compete with others, but also how to convey your brand message to the world. If you know you have to build your brand but aren’t quite sure of the reasons why, it’s worth reading our article on 4 Reasons to Brand Your Business, as well as Want Customer Loyalty? Build Your Brand. Now you know that branding really is a necessary step to starting a business, you can get to work. The infographic below is intended to be worked through as you might an exercise. Originally we ran it as a five-day challenge; if that’s how you’d prefer to read it, you can find each of the challenge days here. Read more at Bplan

Baby Boomers Not Fans of Mobile Ads

7.9% say they are likely to purchase products advertised on mobile Mobile shopping and advertising have caught on quickly in the US. While younger mobile users appreciate the convenience of smartphones for shopping, baby boomers are less sure. And they're a lot more sure they don't like ads on their devices. Read more at: emarketer

10 Tips on How to Start a Consulting Business

Considering becoming a consultant? Here are 10 tips: 1. Take it seriously Do it right. Stay mindful of the old adage about a consultant being somebody who is between jobs. Avoid making that impression. Have a website and business cards. Establish a social media presence as a consulting business. Don’t let your clients or potential clients doubt you. Read more at bplans

Are You Marketing, or Spamming?

From the outside, we know spam when we see it: links in comments that have nothing to do with conversations, emails that we didn’t ask for and aren’t interested in, and constant, high pressure attempts to sell, sell, sell. But from the inside, it can be harder to tell if the marketing we’re doing is spammy or responsible. Oh, sure, there are some easy clues. If you’re copying and pasting the same comment on a dozen websites, you definitely need to take a long look at the integrity of your tactics. Just to have a profile or post random things on Twitter, Facebook or LinkedIn is not marketing. But if you’re truly not sure, how do you determine whether or not you’re spamming? Read more at Bplans

How to Keep Your Spam from Killing Your Business

It may not sound exciting, but it is important, especially if you’re taking your business’s marketing into your own hands. It’s also important to note that there are differences in terms of what laws apply between sending out a physical mailer to a mailbox, and sending an email. Most of the requirements of U.K. and U.S. anti-spam legislation will be met if you follow these two guidelines: Don’t mislead your customers, and make sure that you are collecting your customers’ private information legally. But, there are a few more things you need to keep in mind, so let’s begin. In the U.S., general advertising laws apply, but there is no specific legislation for the content of direct or mail marketing. Read more at Bplans