Posts

Why is Playboy giving up nudity?

This isn't a story about nudity; it's a story about disruption and innovation. Times, tastes and technology have changed everything. Even at 89, Hugh Hefner understands a simple fact: In today's rapidly evolving world you innovate or you become irrelevant. It's the biggest challenge facing businesses around the world... It may seem ironic to think that the very nudity that Playboy pioneered has been "overtaken" by the Internet where you are "one click away from every sex act imaginable for free." However, that's always how it happens. The thing that made you famous won't keep you relevant in a progressive world. Kodak invented the digital camera in 1975, but it was so focused on its film and printing domination, it missed every opportunity in digital. The company filed for bankruptcy in 2012. Blockbuster created a desire to rent and stay in to enjoy movies from the comfort of our homes, and passed on the opportunity to buy Netflix, not

How to Write a Business Plan

When how to write a business plan is at the top of the SBA list of the ten steps in how to start a business, it tells you something about how important the experts consider it to be. Planning a business and writing a business plan is more than just having a location picked and a product or service to sell. Financing, marketing strategy and future growth all require a well-researched and thought out business plan. Read more at discoverbusiness

Central - The Big Move

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We're getting close. Today the movers are back and they're taking away a lot of our packed boxes and desks. Some of us are relocated to an interim location while offices are moved. There are miles of huge bins with all the office materials and Frankie and company are working overtime getting everything ready. The view from my desk is of Tammy's office which is all boxes. Keep this in mind if you need something - that we are limited in what we can do for a couple of days. We should be back up in our new office by the end of the week. Our new details are: Mailing Address: New York Small Business Development Center State University of New York 10 North Pearl Street Albany, NY 12246 Physical / UPS / FEDEX deliveries: New York Small Business Development Center State University of New York 10 North Pearl Street Albany, NY 12207

What Is Strategic Decision Making?

One of the essential parts of creating and running a small business is creating a mission or vision for the business and a set of goals the company aims to achieve. Strategic decision making, or strategic planning, describes the process of creating a company's mission and objectives and deciding upon the courses of action a company should pursue to achieve those goals. Read more at Chron

How to Correctly Use Collateral to Secure a Business Loan

Items that make excellent collateral include real estate, cars, business inventory, and even cash savings. If there’s one aspect of the American dream that seems to appeal to just about everyone, it’s the idea of owning and running your own business. Whether you’ve always dreamed of running an Asian-Italian fusion restaurant downtown, or simply can’t wait to open up that quaint little boutique filled with your own fashion designs, it’s only natural to be excited about someday becoming your own boss. Knowing that you’re ready to open a small to mid-sized business is one thing, but knowing how to secure the funding you need is another. Read more at Bplans

How a Small Business Can Compete With the Big Guys at SEO

You’re running a small business. You’d dearly love to have high visibility on Google for organic search engine traffic and leads—but you’re being overwhelmed by big competitors with deep pockets and an army of Search Engine Optimization (SEO) specialists at their disposal. Cheer up! You can still win at SEO, but you have to be smart—very smart—about how you deploy your resources. The important thing to remember is: What most small businesses do with SEO is exactly what they shouldn’t do. Read more at Bplans

Buzzwords, False Assumptions and Content Tips

Peter and Jonathan talk about business buzzwords they hate, and false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model. The Bcast is the official podcast of Bplans.com, hosted by Jonathan Michael and Peter Thorsson. Tune in weekly for a fun and informative discussion that will help you grow your business. Every week, we bring in business experts to discuss the latest trends in marketing, sales, and entrepreneurship. Skip the stuffy MBA classroom and get information and advice that will actually help you grow your business today—and have some fun while you’re doing it. To listen, see itunes