What Do The Best Logos Have in Common?
Getting the right logo can often be the hardest part of building a brand. It’s the one mark that defines you in the marketplace. It’s the holy grail of how you should look. Right? Actually no. Often businesses get themselves worked up in a frenzy, trying to make their logo the next Mona Lisa. What ends up happening? The logo becomes over-complicated instead of being a simple and succinct mark. No question, your logo will lead the charge in your brand efforts. But it really is just one piece of the branding and marketing puzzle. Take a look at some of the most famous brands out there. Think Apple. Nike. Google. More from Bplans .