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From Bplans : One day in the fall of 2014, when I was still helping run a startup I co-founded (not the one I’m working for now), a client forwarded me an email he thought was suspicious. The email looked a lot like something my company would send. It linked to a website that looked a lot like ours that offered a great deal on the same service we provided. The site’s URL was almost identical to ours, too. Right away I had a bad feeling, but my first reaction was to tell myself it was just a competitor that had somehow gotten the email of a single client. Not a big deal. Then another client forwarded the same email. And another, and another. Pretty quickly it became clear that someone had gotten a list of our clients, and was sending them emails to try and trick them into paying the wrong company for our service. I was angry and worried. Who was doing this? How had they gotten our clients’ information? How much did they have? Ultimately, I think the way we reacted was mo

More from eMarketer Pointing not only to an influx of fake news and spam, but also an ongoing challenge to distinguish what's real and what's not, Google took down 1.7 billion ads last year that violated its advertising policies—more than double the amount it removed in 2015. In a post the company published yesterday, Google said it removed a vast amount of different types of ads. Google removed more than 17 million bad ads for illegal gambling violations and suspended around 6,000 sites, as well as another 6,000 accounts, for attempting to advertise counterfeit goods. In addition to keeping an eye out for these types of ads, which have been around for a while, Google also saw a rise of a new type of scammer, what it calls "tabloid cloakers," but many know it simply as fake news.

From eMarketer Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items. According to a Q4 2016 study from FuturePay, which asked consumers about their top reasons for cart abandonment, 86% of respondents said "cost of shipping," while 72% said that the "cost of order became too expensive." Other reasons such as "hassle of return," "lack of payment options," and "security concerns" had much less of an influence on shoppers. Another study done in August 2016 by Market Track also found that shipping and price were critical to completing digital purchases.

From TIME magazine : A host of planned funding cuts to federal agencies, reported last week by The Hill, are part of the Trump administration's desire to eliminate roughly $10.5 trillion in spending over the next 10 years -- nearly all of the federal government's discretionary spending. Yet Trump has vowed not to cut entitlements, such as Medicare and Social Security, and promised to beef up military spending, which represents the lion's share of federal spending -- making it hard for him to do more than chip away at the margins of the nearly $20 trillion national debt. What, then, would the reported cuts accomplish? The answer appears to be defunding a number of projects seen as liberal darlings -- including groups aimed at preserving and supporting the environment, civil rights protections, the arts, minority-owned businesses, and public broadcasting. Minority Business Development Agency Budget: $36 million Cost per American: $0.11 This federal agency helps min

From WhiteHouse.gov MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES Section 1. Purpose. This memorandum directs executive departments and agencies (agencies) to support the expansion of manufacturing in the United States through expedited reviews of and approvals for proposals to construct or expand manufacturing facilities and through reductions in regulatory burdens affecting domestic manufacturing. Sec. 2. Stakeholder Consultation on Streamlining Permitting. The Secretary of Commerce shall conduct outreach to stakeholders concerning the impact of Federal regulations on domestic manufacturing and shall solicit comments from the public for a period not to exceed 60 days concerning Federal actions to streamline permitting and reduce regulatory burdens for domestic manufacturers. As part of this process, the Secretary of Commerce shall coordinate with the Secretaries of Agriculture and Energy, the Administrator of the Environmental Protection Agency, the Director

From MarketingProfs : Consumers generally value competence more than morality when choosing among service providers, but that effect is weakened if the less-competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing... The researchers conducted five studies to compare the impact of competence, morality, and warmth on consumers' choices. The first study analyzed Yelp.com reviews of businesses to see how different attributes correlate to positive evaluations. Some 88% of the positive online reviews examined mentioned competency attributes (reliable, knowledgeable, etc.). In contrast, only 56% of the positive online reviews mentioned warmth attributes (friendly, etc.), and just 18% mentioned morality attributes (honest, trustworthy, etc.).

From eMarketing : It's no surprise that millennials' social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent. According to Q3 2016 data from Nielsen, even those age 50 and up spend the vast majority of their social media time on mobile devices.