New York SBDC Research Network

From eMarketer : Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video ad metrics is still limited, the noisiness in the data is remarkable given how concrete some of these metrics are. Nevertheless, those who have followed the industry understand that many complicating factors are at play. One such factor is that each company measures activity on its own platform, which is only a small sample of the broader universe.

The Department of Environmental Conservation recently launched the New York Green Business program and is accepting applications for it through Friday, December 15th. NYGB is a free and voluntary program that provides recognition and benefits to businesses that have a strong commitment to sustainability. Businesses that join the program receive recognition from the State, are able to use the program logo to market themselves as a sustainability leader, get priority access to technical assistance from the Pollution Prevention Institute, and access to a network of sustainability leaders. While all businesses can join the program, it does have a separate application and criteria for breweries, garment cleaners, and restaurants to address their unique environmental impacts. Applications and more information on the program can be found on its website: www.dec.ny.gov/chemical/939.html . DEC also has a fact sheet on the program here . If you have any questions about the program you can

From the Telegraph : A Japanese company is granting non-smoking employees an extra six days of paid holidays a year after they complained that they were working more than staff who took time off for cigarette breaks. Tokyo-based marketing firm Piala Inc. only introduced the non-smokers' perk in September, but employees have been quick to take advantage. "One of our non-smoking staff put a message in the company suggestion box earlier in the year saying that smoking breaks were causing problems", said Hirotaka Matsushima, a spokesman for the company. "Our CEO saw the comment and agreed, so we are giving non-smokers some extra time off to compensate", Mr Matsushma told The Telegraph. Resentment among the non-smokers grew because the company's head office is on the 29th floor of an office block in the Ebisu district of Tokyo. Anyone wanting a cigarette had to go to the basement level, with each smoking break lasting around 15 minutes.

From Facebook Newsroom : Facebook Community Boost is a new program to help US small businesses grow and to equip more people with the digital skills they need to compete in the new economy.  Facebook Community Boost will visit 30 US cities in 2018, including Houston, St. Louis, Albuquerque, Des Moines and Greenville, SC. Facebook will work with local organizations to provide digital skills and training for people in need of work, to advise entrepreneurs how to get started and to help existing local businesses and nonprofits get the most out of the internet.  According to new research by Morning Consult in partnership with the US Chamber of Commerce Technology Engagement Center and Facebook, small businesses’ use of digital translates into new jobs and opportunities for communities across the country. Small businesses provide opportunities for millions of people (they create an estimated four out of every five new jobs in the US), offer useful products and services, and often provi

From Bizwomen : Social media, which too often can be an abyss harboring harassment and hate, has become a place for women to connect to fight sexual harassment and assault. The most prominent example is the #MeToo campaign, which encourages women to share their stories on Twitter and Facebook and other social media platforms. Their voices are coming from everywhere. And they’re resonating. A recent survey showed that more than 50 percent of women have experienced some form of sexual harassment in the workplace. High-profile men in media, fashion, food, and politics have been accused of harassment since the [Harvey] Weinstein scandal broke.

From: The Business Journals  When it comes to employee benefits administration, business owners typically think of health insurance but often neglect to consider their 401(k) plans. Since retirement plans don’t have to be renewed every year like some other benefit packages, it’s easy for 401(k)s and other retirement and investment vehicles to get overlooked. That’s about to change, thanks to updates to the Department of Labor’s Fiduciary Rule, which is expected to have a huge impact on the costs associated with managing these plans, particularly for small businesses.    Historically, there’s been a distinct difference between how the two groups of financial advisers who work with investment and retirement plans are regulated. In short, the Fiduciary Rule essentially defines who is classified as a fiduciary and who is not.Registered financial advisors (or RIAs) have completed the necessary testing requirements to register with the SEC and any applicable state agencies.They’ve always

From Bplans : by Patrick J. MacKrell is CEO of New York Business Development Corporation (NYBDC) For many years, veterans of the U.S. Armed Forces were successful at starting and growing small businesses. In fact, almost 50 percent of veterans owned a business after World War II. But today, veteran entrepreneurship is on the decline. The most recent Kauffman Foundation research found that veterans accounted for 12.6 percent of new entrepreneurs in 1996 and that by 2014, this number had fallen to just 5.6 percent. At NYBDC, we want to turn those numbers around by inspiring veterans to take the leap into a life of entrepreneurship, and sharing some information to help you get started. As a veteran of the U.S. Marine Corps, I have seen firsthand the driven young men and women who have served in our military. The honorable completion of an active-duty period of military service or ongoing participation in the National Guard or Reserve generally tends to “imprint” veterans with cer

From: HuffPost November 11th marks Veterans Day 2017, where we salute veterans that have served the United States. Post-service, many veterans move on to become successful entrepreneurs with the United States Census Bureau reporting that veteran-owned firms make up 7.2 percent of the nation’s 5.5 million employer businesses. For veterans that want to explore the entrepreneurial landscape, but aren’t sure where to turn to first for support or assistance, we’ve done the legwork on finding some of the best resources available that cover everything from mentorship to angel investments for making small business dreams a reality.

From: Susan Solovic Regular followers of this space know that I’m firmly committed to the proposition that as a small business owner  you  need to grow  if you are serious about growing your small business. That’s why I recommended attending at least one of the best small business conferences each year. To make this a little easier for you, I’ve compiled a list of the 50 best tech, startup and small business conferences 2017 – 2018 has to offer. Do a little exploring (I’ve provided the links) and you’ll find: Great marketing conferences, Top tech topics, Business networking opportunities, Cutting edge online strategies, Social media marketing conferences, And much more. Further, it’s likely you can find a small business conference that’s not too far away from your home turf and at a time that’s convenient for you to attend. And don’t forget about your team. Sending your employees to one of the best 2017-2018 small business conferences not only brings new skills and knowledge int

From eMarketer : A string of recent data suggests that online retail is going to eat into brick-and-mortar sales faster than ever this holiday season. The latest evidence: An October survey of nearly 7,350 consumers conducted by Prosper Insights & Analytics for the National Retail Federation further found that, for the first time in the survey’s history, online topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items. In percentage terms, nearly 59% of consumers said they plan to do their holiday shopping online this year, up from 56.5% last year. Also from eMarketer : Adobe predicted that online holiday season sales will rise 13.8% this year to top $100 billion for the first time. According to the report, online sales will grow to $107.4 billion from $94.4 billion in 2016. That's a projected growth rate of 13.8%—a bit slower than in 2016, when the gain was 14.4%, and well off 2015's 17.7% pace.

From Small Business Administration : Are you a small business owner with an amazing success story to tell? If so, submit your nomination today for the 2018 National Small Business Week Awards. All nominations must be mailed or hand-delivered to the nearest SBA Office no later than 3:00 p.m. ET on January 9, 2018. Consult the Awards Guidelines for details. Awards Guidelines Consult the Awards Guidelines for a list of National Small Business Week Awards, eligibility criteria, selection process, evaluation criteria and how to submit a nomination package. Nomination Forms All nominees are required to complete SBA Background Form 3300. National Small Business Week award nomination forms include: Small Business Person of the Year Award Small Business Exporter of the Year Phoenix Award for Small Business Disaster Recovery Phoenix Award for Outstanding Contributions to Disaster Recovery - Public Official Phoenix Award for Outstanding Contributions to Disaster Recovery - Volun

 The U.S. Census Bureau released data findings from the 2014  Annual Survey of Entrepreneurs Exporting Firms Summary . The data are contained in three tables that cover  export destination ,  receipt size of firm   and the  employment size of the firm  by the exporting status, gender, ethnicity, race and veteran status of the firm. The tables contain the combined information of two Census Bureau data products, the  2014 Profile of U.S. Importing and Exporting Companies  and the 2014  Annual Survey of Entrepreneurs . For more information about the Annual Survey of Entrepreneurs visit  www.census.gov/programs- surveys/ase.html . For other data concerning U.S. exports, check out the  Foreign Trade  data page.

From PR Newswire : According to job site Glassdoor, the annual median base pay in the United States grew 1.6 percent year over year (YOY) in October 2017 to $51,220. The Glassdoor Local Pay Reports show pay growth ticked up slightly from a revised 1.4 percent growth last month. Pay growth peaked in January 2017 at a revised 3.5 percent. The Glassdoor Local Pay Reports provide a unique monthly view into the country's wage picture with salary estimates for nearly 85 job titles and year-over-year pay growth trends in the United States. The reports include details on 10 major metros: Atlanta, Boston, Chicago, Houston, Los Angeles, New York City, Philadelphia, San Francisco, Seattle and Washington, D.C.1 "U.S. wage growth is steady but slow. We've seen incremental increases over the past few months after a slight decline of U.S. median pay over the summer months. While we are still well below the 3.5 percent pay growth rate of January, I am encouraged by the slight salary

From  Entrepenuers Being a small-business owner isn't easy, but an overwhelming majority of entrepreneurs wouldn’t have it any other way. While small-business owners cite “having to wear so many hats” and “finding new customers” as their biggest concerns, according to the below infographic courtesy of online marketing company Constant Contact, a whopping 84 percent said that, if given the opportunity, they would start up all over again. The “ability to pursue their passion” and the freedom that an entrepreneurial lifestyle allows are their biggest motivators, they said. That’s a good thing, because small business continues to contribute to the global economy in huge ways. Roughly half of all U.S. jobs are provided by companies of less than 500 employees, and 54 percent of U.S. sales happen at small businesses. Additionally, small businesses donate 250 percent more than larger corporations to nonprofits and other charities.

From MarketingProfs : Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don't begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the risk of legal action against their companies resulting in dramatic penalties and brand damage. The specter of the General Data Protection Regulation (GDPR) has loomed large since it was adopted last year by European Union (EU). When it goes into effect next year, this new regulation promises to radically change every phase of consumer data management within the EU—and worldwide. And just because your company or its servers are not in the EU doesn't mean you'll be able to get around the issue. A change of this magnitude requires a dedicated and serious response from any organization that either does business within the EU itself or has a