5 Essential Pages For Your Small Business Website
From Small Business Administration ,Anita Campbell, Guest Blogger There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for. If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well. Homepage Your homepage is the virtual lobby of your business, the first thing people notice when they visit the site. It’s therefore vital that your homepage presents your business in a professional and engaging light. Make a great first impression! As research from the Neilsen Norman Group highlights, you have less than 10 seconds to convey your value proposition. Get to the point about what your business is about. Keep words concise, punchy and compelling to hook visitors and get them to explore deeper into your site. About Us People (includi