Watching the Web with Consumer Reports
This site has been around since 2002 (and it seems most of their reports are from 2004-2005), with a stated mission to “Provide unbiased and practical research on Web site publishing and business practices; help devise guidelines for credibility; expose practices that are a cause for consumer concern; and recognize good practices” and to “Promote consumer awareness of important issues on the Web that relate to our mission.”
Their reports focus on several industry areas, including travel, search engines, health, e-commerce and finance. They also offer these same industries guidelines for improving their web credibility.
These five guidelines to promote Web credibility would be helpful for anyone working with a business website.