Ahundredmonkeys is a corporate branding and naming consultancy. Their site offers news items about what is going on in this field and some insight into how companies should be thinking about their names. They give some ideas about what to look for in a naming company. Although they are a commercial site and naturally selling their service, I liked it because it is nicely put together. They even look at their competitors to show how their approach differs. Their meditation garden allows you to ponder some ideas about naming and branding. Check out the many articles on their site, it can be a very entertaining read. Just an interesting site and food for thought.

Here are some other pointers on the subject:
Naming Your Business
By Phil Davis
April 07, 2005

18 Pithy Insights for Naming Your Small Business
Posted by Dharmesh Shah on Mon, Jan 08, 2007


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