For a business owner, obtaining the right information is as important as finding the right location, or getting the best price.
The Small Business Development Center in New York is one of only a few SBDCs in the U.S. with a full-time library (which we call the Research Network). Its services are available for free, but only to New York SBDC clients.
Interested drivers volunteer to soup-up their cars and trucks with vehicle graphics, and hand out cards and brochures. Local businesses can select drivers based on their age, what type of car they drive, how much they drive, and where they go.
And all that driving is made possible by the gift cards for gasoline.
The next edition of What's Your Signage? will include a section on vehicle graphics/wraps, maybe discussing concepts like this one.
Until then, don't forget about Whatsyoursignage.com for all sorts of information about signs and small business.
An advisor at one of our regional centers asked me to share some information he learned while working with a client last week. During the course of the counseling session, the client revealed she had signed up with a credit counseling service, Clear Your Debt LLC, from Austin, TX. The advisor was concerned when he read the contract the client signed, which prompted him to investigate the company. The Better Business Bureau in Austin told the advisor they had received numerous complaints against Clear Your Debt LLC. Though Clear Your Debt promised financing, counseling and other assistance, the advisor’s conclusion - after reading their confusing contract and talking to the BBB - was that the client would pay $15,000 for basically nothing. At that point, the advisor encouraged the client to return the contract she signed and cancel the agreement (this was within 3 days of the client signing the agreement). The advisor called me and asked that I share the information with other SBDC advi
The Empire State Development Library created a list of the NYS County zip codes arranged alphabetically. "Please note: Zip codes bear no relation to county or other administrative boundaries. They are established by the U.S. Postal Service for mail delivery. In many cases a zip code may cover areas in more than one county." For instance, 10466 is primarily a Bronx ZIP Code, but it also appears in part of Westchester County. Albany County, NY (county) Zip Code(s): 12007 12009 12023 12041 12046 12047 12053 12054 12055 12059 12067 12077 12083 12084 12110 12120 12122 12143 12147 12158 12159 12183 12186 12189 12193 12202 12203 12204 12205 12206 12207 12208 12209 12210 12211 12303 12304 12309 12469 Allegany County, NY (county) Zip Code(s): 14060 14065 14536 14708 14709 14711 14714 14715 14717 14721 14727 14735 14739 14744 14754 14777 14802 14803 14804 14806 14807 14813 14822 14836 14846 14880 14884 14895 14897 Bronx County, NY (county) Zip Code(s): 10034 10039 10451 10
Excerpt from an article by Krista Garcia To read more, visit eMarketer "Based on the titles of two new studies, “Stress Shopping” and “Retail Nightmares,” it’s a sad state of affairs for shoppers, in-store and online. Emotions play a role in shopping behavior even if consumers don't think that they do. According to a recent survey of UK and US internet users by analytics firm Clicktale, 78% of respondents believe they are rational when they shop. Yet 40% said they shop to calm down, and 74% said they have "stress-shopped" in the past. Younger shoppers and women were more likely to engage in this behavior; 62% of those ages 16 to 24 stress-shop and women were 12% likelier than men to shop for this reason."