How Mom’s Use Their iPhones, and How You Shouldn’t

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Want your marketing efforts to reach moms on their iPhones? There’s a new study, showing that mothers frequently let their children play with their phones , and use their phones to make purchasing decisions, particularly in price comparison, shopping list applications and locating the nearest store.

Now I imagine that most of us are excellent and super-polite smartphone users, but just in case you need a refresher, if you must text during a holiday party, do it in the bathroom, and turn ‘em off during religious events, dates and social occasions.

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