Most companies fail customer service test

From MoneyWatch:

Do you think your customer service is more on point than ever? That the cutting-edge technology you've put in place has brought your customer game to a new level? That your self-help processes make it easier and more frictionless than it's ever been for customers to get their needs met and issues resolved?

Well, there's a good chance you're wrong.

So suggests a recent study of what customers are looking for by American Express. According to the report (which was produced by an independent testing firm and is based on customer surveys), regardless of technology, resources or access to multiple modes of 24/7 communication, the attitude and desires of the customer -- and the things that determine whether she is likely to be happy or disappointed -- haven't changed with the times.

In other words, despite all the hype and noise of modern business, the customer service wheel has not been reinvented; in fact, according to most customers, "old-school" still rules.


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