Ring in the Holidays, Ring Up the Sales
The harsh reality is that few small businesses can win by trying to imitate the big-box stores and slashing prices dramatically. Mega-businesses have a number of advantages in the price-slashing arena: They can demand low prices from wholesalers and they have a vast array of other products to offset the losses taken on the specials.
But, that doesn't mean that you can't have a successful holiday sales season. After seeing every permutation of the 'game' global thermonuclear war resulted in total destruction, Joshua the computer in the movie War Games observed: "the only winning strategy is not to play." And then, he suggested, "How about a nice game of chess." Playing a different game can be your winning strategy as well. Don't compete on price for mass production items. Instead, focus on quality service, unique product offerings and a deep knowledge of your customers and your community.