Everything your business does, is marketing!
Some business owners get it all wrong. They think that they can offer an average service, to average clients for average prices and use marketing to make average sound amazing. The challenge with that approach, is that it has never been harder to hide bad or average work.
A quick search on Google, Tripadvisor, Linkedin and Facebook, etc., allows your prospective clients to build a pretty good picture of your business and what your business stands for. For example, claiming to offer a professional service, yet operating behind a cheap website, littered with bad grammar, is a huge warning sign to prospective clients.
With the majority of people now checking service providers out online, before contacting them, this is a very big deal.