Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons

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As 2014 winds down, the results of your retail holiday strategy will slowly come into focus. Hopefully, you're having a merry old time, reaching record heights in sales, customers, revenue, website traffic—all the things that help to make a holiday marketing season bright.

However, now is no time to rest on your laurels (or lick your wounds, as the case may be). As every retailer knows, there's no off-season in retail marketing, especially in the online world, where if you're not moving forward... you're automatically falling behind.

Even before the ball drops in Times Square to mark 2015's official start in the US, it's critical that you begin cementing the customer gains you've made during the 2014 holidays.

If you want to ensure a truly happy new year in the e-commerce space, make sure you take some or all of the following steps.

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