Content Marketing: The Leftovers Trick
Few meals take as long to prepare as Thanksgiving dinner, so it's a good thing all that food doesn't go to waste. And it struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick":
After you put all that work into creating that whitepaper, for example, think about what else you can make out of the asset.
Can your marketing team make a meal out of that webinar on social media?
How many weeks of "content slivers" could you eke out of a new survey?
Here are five simple ideas to get you started, all of them so easy you can even do them in a somnolent state induced by too much tryptophan in your system:
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