Get discovered: Two SEO Tips to Get Your Small Business Website Found
Just about every website owner today understands the basic concept of search engine optimization (SEO): taking steps to attract the attention of search engines in order to drive traffic to your site. Search Engine Land defines SEO as “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural’ search results on search engines.” The paid ads you often see at the top of search results don’t figure in.
You’ve likely already taken the fundamental steps to improve your SEO. Your website brims with unique and compelling content. You use relevant keywords all over the place. You optimize title tags and other metadata. You covet backlinks.
But there’s always more SEO-related work you can do to draw visitors to your website. Here are two big SEO tips:
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