The Holidays Are Here! Where Are Affluents Shopping?

Who wants to push their way through crowded stores (let alone find a parking spot) during the holiday season? Based on an August 2014 study by Shullman Research Center, affluents are trying to avoid this. Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

However, affluents won’t shun brick-and-mortar shops completely. The majority planned to head to discount stores to save a few dollars, and 53% said they would also visit mainstream department stores, likely so they can check off gifts for a wide range of people all at once.

Still, while in-store holiday shopping certainly isn’t dead among affluents, results from September 2014 polling by Time Inc. and YouGov support Shullman’s finding that online may beat out brick-and-mortar this year.

See more at: eMarketer

Comments

Popular posts from this blog

New York State County ZIP Codes

Starting a Mobile Food Concession Business? Be Sure to Follow the Rules of the Road

Beware credit counseling services like Clear Your Debt LLC