Why Millennials Engage With Brands on Social Media

Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to recent research conducted by Nora Ganim Barnes, PhD, and Ava Lescault, MBA, at The Center for Marketing Research, University of Massachusetts, Dartmouth.

Other common reasons for liking brands on Facebook include wanting to receive updates (83% of respondents) and a desire to get coupons/discounts (66%).

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