Why enterprise social initiatives still fail

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Many companies are rushing headlong into using enterprise social networks to keep up with the Joneses, experts say.

Enterprises blindly believe that they should implement social initiatives simply because others have. But they need to determine how social connections can make work tasks more efficient. As a result, companies often fail in their strategies because they haven't put enterprise social projects in the context of how their businesses operate.

"There is no app for this."

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