How to Launch a New Brand: Five Tips for an Unforgettable Debut

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Excerpt from an article by Stewart Hodgson
To read more, visit MarketingProfs

"Building a brand for your company is one of the most important things you can do as a marketer.

A brand allows you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult—particularly when you're a startup with limited resources.

It can be tempting to rush through the process of market entry and start selling products as quickly as possible, but the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression."

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