WiFi Marketing Can Help Restaurants Boost Customer Loyalty

By Allen Graves
From Bplans

In today’s ultra-competitive marketplace, restaurants have the challenging and sometimes unenviable task of making their brand stand out from all the others. For newer businesses, it can be even more difficult due to a smaller budget and fewer loyal customers.

In comparison to online retailers, brick-and-mortar businesses are typically short on what has become the most important component of marketing today—actual customer data.

Customer data—the kind you get through market research—is essential to understanding who your customers really are, where their interests lie, and how they prefer to spend their money. It also helps businesses assess the feasibility of new products, services or menu items before putting them on the market.

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