The Future of Your Workplace Depends on Your Purpose

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By Jennifer Robison
From Gallup


In his annual letter to the leaders of companies that his asset management firm invests in, BlackRock CEO Larry Fink wrote, "Profits are in no way inconsistent with purpose -- in fact profits and purpose are inextricably linked."

Leaders can be left with no doubt: Increasing profit and share price are the basics. Advocating for purpose to be an integral part of an organization's culture defines successful leadership.

Astute leaders increasingly understand the effect purpose has on business outcomes. But purpose can't be limited to just a slogan. To advance, inspire and unite a company, purpose must be actualized in the day-to-day work. Gallup data show businesses have a long way to go on purpose -- but Gallup analytics show leaders how to get there.

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