Posts

US Wage Growth Steadily Rises

Image
From PR Newswire : According to job site Glassdoor, the annual median base pay in the United States grew 1.6 percent year over year (YOY) in October 2017 to $51,220. The Glassdoor Local Pay Reports show pay growth ticked up slightly from a revised 1.4 percent growth last month. Pay growth peaked in January 2017 at a revised 3.5 percent. The Glassdoor Local Pay Reports provide a unique monthly view into the country's wage picture with salary estimates for nearly 85 job titles and year-over-year pay growth trends in the United States. The reports include details on 10 major metros: Atlanta, Boston, Chicago, Houston, Los Angeles, New York City, Philadelphia, San Francisco, Seattle and Washington, D.C.1 "U.S. wage growth is steady but slow. We've seen incremental increases over the past few months after a slight decline of U.S. median pay over the summer months. While we are still well below the 3.5 percent pay growth rate of January, I am encouraged by the slight salary

What It Takes to Be a Small-Business Owner

Image
From  Entrepenuers Being a small-business owner isn't easy, but an overwhelming majority of entrepreneurs wouldn’t have it any other way. While small-business owners cite “having to wear so many hats” and “finding new customers” as their biggest concerns, according to the below infographic courtesy of online marketing company Constant Contact, a whopping 84 percent said that, if given the opportunity, they would start up all over again. The “ability to pursue their passion” and the freedom that an entrepreneurial lifestyle allows are their biggest motivators, they said. That’s a good thing, because small business continues to contribute to the global economy in huge ways. Roughly half of all U.S. jobs are provided by companies of less than 500 employees, and 54 percent of U.S. sales happen at small businesses. Additionally, small businesses donate 250 percent more than larger corporations to nonprofits and other charities.

Your 2018 Marketing Plan Will Break the Law: GDPR Threat

Image
From MarketingProfs : Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don't begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the risk of legal action against their companies resulting in dramatic penalties and brand damage. The specter of the General Data Protection Regulation (GDPR) has loomed large since it was adopted last year by European Union (EU). When it goes into effect next year, this new regulation promises to radically change every phase of consumer data management within the EU—and worldwide. And just because your company or its servers are not in the EU doesn't mean you'll be able to get around the issue. A change of this magnitude requires a dedicated and serious response from any organization that either does business within the EU itself or has a

Lower Tips Offset Higher Minimum Wage for Servers

Image
From the Census Bureau : Several states and municipalities across the United States have been raising the minimum wage well above the federal rate of $7.25 an hour, a trend studied by many economists. Less attention has been paid to workers who rely on tips for part of their earnings. Recent research by the U.S. Census Bureau shows that rising minimum wages may increase server employment, but do not always result in higher pay for tipped workers. “My research shows

10 Digital Marketing Tips for Small Business Owners in 2017

Image
From  Fundera Ledger Online marketing is vital for any small business hoping to stay competitive. But what online marketing tactics should you focus on in your limited time is a busy entrepreneur?  Here are 10 essential digital marketing tips for small business owners. 1. Start with Your Website “Make sure you have an updated, mobile-friendly website that is easy for users to navigate across all devices and has a modern, clean design.” —Deborah Sweeney, CEO, MyCorporation.com  By choosing the right keywords and narrowing your target audience, you can hone in on those prospective customers who are most likely to want what you sell. By following these digital marketing tips for small business owners, you’ll see your sales and profits grow.

Stale Office Air Is Making You Less Productive

Image
From the Harvard Business Review : How often do you consider the air quality in your office and how it affects employees and their productivity? Chances are it’s not often. There is a tendency to assume that, as long as commonly used standards for air quality are met, it won’t be an issue. But these standards aren’t very high. One common international standard that governs how much air is brought in from outside, “Ventilation for Acceptable Indoor Quality,” does not even purport to assure “healthy” air quality. In the 1970s, efforts to conserve energy in the U.S. included tightening up buildings and reducing ventilation rates so buildings didn’t have to bring as much fresh air inside. This inadvertently led to a buildup of indoor pollutants and the birth of a phenomenon known as “sick building syndrome,” a set of symptoms such as eye irritation, headaches, coughing, and chest tightness that is still an issue today... We found that breathing better air led to significantly bett

12 Ways Small Businesses Can Improve Their Social Media Presence

Image
From Forbes : Social media provides a powerful tool for outreach: Companies can share stories, talk about events or offers, or discuss services or solutions with interested customers or potential clients. But not every small business has set aside the time and money to establish an online strategy or presence. 12 Forbes Agency Council members share their top tips for small companies to improve their social media presence. Utilize the little time you have on social media to understand your customers and address their needs, not to promote your product.