Showing posts from April, 2011

Marketing To Men

Three in ten men are single, and of those, 80% are the decision-makers in their households. I know what you’re thinking – that’s logical. But it is, in fact, an overlooked aspect of many male lifestyle situations, and a hidden gem that many advertisers keep missing. This segment buys small and big-ticket items like automobiles, clothing and more at levels equal to or greater than women in most cases. Even women agree that men should have major input in decisions about buying big-ticket items. Six in ten women say that a recommendation from a spouse or partner is a deciding factor when making these purchases. So when you’re just buying women, you’re missing key influencers – men. And six in ten men say it's their call or that they have a key role in big-ticket purchases in their households. Times have changed and men have stepped up and are more engaged than ever. MORE HERE .

New York State sales tax on FOOD

Inspired by the front page story in today's Albany Times Union, Food ready to eat on a plate? It's taxable In New York State: Food Item is/// Tax Exempt if///Taxable if Cold cuts /// sliced and sold by weight ///arranged on food platter Pizza /// frozen, refrigerated, unheated ///heated Hot dog /// refrigerated (packaged) ///served on a bun or heated Fish /// sold unheated ///heated or served in a sandwich Bread /// sold by the loaf (whole or sliced) ///served with a bowl of soup Bananas /// sold whole, individually or by the bunch ///peeled or sliced as part of a fruit platter Bagel /// sold by quantity (whole or sliced) ///toasted, buttered, or with cream cheese Salad mix /// packaged in bag ///from a self-serve salad bar or prepared and arranged on a plate Ice cream /// sold in a container by weight (including hand-packed pints, quarts, etc.) ///made-to-order cone or sundae Macaroni salad /// packaged and sold by weight ///served with a sandwich, served in a tray as a side

Why Your Customers Are Neither "Right" nor "Wrong"

Case study from Step-by-Step Marketing : Why pleases even customers who are wrong, one of the fastest growing companies on the Internet, emails its members daily offers to buy discounted deals in their residential areas. One recent deal, for example, offered members in New Jersey an opportunity to buy $40 worth of food at an Italian specialty store for $20. It's a great business concept, but it places unusual demands on's customer service. Here's an example...of taking the long view.

A high price

One of our NYS SBDC advisors has a new client who paid wasted $24,000 (no, we didn't misplace a zero!) for a TOTALLY USELESS business plan! Yet another reason to come to your nearest SBDC first.

How Do Firms Choose Legal Form of Organization?

To incorporate, or to not incorporate? That is the question posed at start-up. This Advocacy funded report by Rebel Cole, How Do Firms Choose Legal Form of Organization? (PDF) finds that the choice of legal form of organization is relatively stable over a firm’s first four years. When changes do occur, they tend to be to the more complex forms of organization. A Research Summary can be found at here (PDF) .

Searching for corporations

Can one search for corporations in all 50 states at once? Well, no. But one can use , an LN company. As a librarian noted, "A multistate search is free and you can purchase individual or expanded records on a pay-as-you-go basis. Another option is a day pass. You could check for other KnowX pricing options. Also check coverage and updating information if those are key issues for you. Delaware is not included. Here is the blurb: "'Research Corporate Records, and Search for Company Public Record Information. Search Corporate Record filings from the Secretary of State Offices across the United States. The types of information included in the Corporate Records search are records related to corporations, limited partnership, limited liability companies, trademarks, reserved names, and more.'"

10 Words That Should Never Appear on Your Website

From BNET : "Here are words and phrases you should remove from your website — not just from your About Us page but from many other pages as well. "They might sound impressive to you, but they're meaningless to everyone else."

Be Credit Savvy

Building good financial credit is important. It can affect your ability to make large purchases and qualify for a loan or mortgage. Learn more about credit: How Credit Works Why Credit Scores Matter Build a Better Credit Report General Credit Tips

Does the Bankruptcy Code Provide a Fresh Start To Entrepreneurs?

The U. S. bankruptcy system is designed to recover funds for creditors while giving bankrupt small businesses an opportunity for a “fresh start.” While a fresh start is a goal of the system, little analysis has been done to evaluate the ability of small firms to reset and thrive after bankruptcy. This paper attempts to fill that gap. The research finds that 2.6 percent of firms filed for bankruptcy within the previous seven years, that they are comparable to other firms in terms of cash flow and firm size, and that they have a 24 percent higher likelihood of being denied a loan and are charged interest rates that are 1 percent higher than those charged other firms. The research summary can be found HERE . Should you need further information, please feel free to contact Brian Headd at (202) 205-6533 or

Free gov pubs online

The press release read: "Through a partnership among GSA, the U.S. Government Printing Office, and Google, 100 of the most popular government publications are now available to download for free online. This partnership will allow for greater access to these documents and contribute to an open and transparent government. As more documents become available online, it will eventually reduce the number of documents that GSA’s Federal Citizen Information Center prints while reducing costs and the environmental impact." Sounds great! So I decided to check it out at . I should note that one can order almost any of the physical items and receive them in one to three weeks, rather than writing to Pueblo, Colorado, like I used to. First couple categories, Cars and Consumer Action Handbook, each had only one item, but one could click on the link and make a PDF. But several areas had no such link. Under Small Business was Diversifying Your Workforce, with no

SBA, Agility Webinar Focuses on Post-Disaster Strategies

WASHINGTON – In the chaos following a disaster, impaired judgment can lead to poor decisions. Those lapses of confidence can impact the ability of business owners to successfully manage the recovery process. How does a business owner take positive steps ensure that his or her business remains resilient through a disaster situation that could destroy the company? Join Agility Recovery Solutions and the U.S. Small Business Administration on Tuesday, April 19, for a discussion on developing the capacity to become a more resilient leader during a free, online webinar led by former FEMA Administrator David Paulison. During the hour-long webinar, Paulison – a nationally recognized leader in emergency and disaster preparedness, response and recovery, will talk about obstacles to clear-headed leadership, and will share tips based on his own experience on avoiding errors that lead to failure in the midst of trying to rebuild after a disaster. SBA has partnered with Agility Recovery Solutions

Federal open government websites to shut down

Several of President Obama’s open government initiative data websites are scheduled to go dark in May due to lack of funding. Funding will run out on April 20 for IT Dashboard; , which provides enhanced access to publicly available federal datasets; and , which tracks improper payments from government programs. Other open government public data sites scheduled to go dark after July 30 are , which provides detailed information on federal contracts, and , a site that tracks how federal agencies use free web applications. More information about the proposed cuts is available here.

SBA, Inc. Mag, AT&T Join Forces to Promote Small Biz Exporting

WASHINGTON, D.C. – Small businesses seeking to grow their businesses and create jobs through exporting can turn to new, free educational videos created through a partnership between the U.S. Small Business Administration, Inc. Magazine and AT&T. Through the public-private partnership, a series of video modules has been developed to inspire and encourage American small businesses to actively pursue exporting and to educate them on how to do so. “Winning the future means supporting small businesses that want to grow and create jobs through exporting,” said SBA Administrator Karen Mills. “SBA is very pleased to have partnered with Inc. Magazine and AT&T in the production and distribution of this video series, which will help small firms that are new to exporting or looking for new markets to sell their goods and services.” The video series, Take Your Business Global, features five main topics that guide small businesses through the process of exporting: Getting Started in Exporti

Podcasts on Exporting

The Small Business Administration (SBA) has a number of podcasts available to assist small and medium sized companies. While their topics range from marketing and sales, human resources, and the technology that you employ to keep your business functioning smoothly; they also have a number of podcasts to assist you in exporting: Intellectual Property Rights: Protecting and Enforcing Your IPR in Foreign Markets Where Will Your Next Customer Come From? Look Around the World Competing in the Global Market: SBA’s International Trade Programs Exporting to Russia Exporting to Uganda Exporting to Bahrain Exporting to Cameroon

Business Research Apps for Tablets and Smart Phones

From a listserv post from Laura Young of Austin Ventures: Business apps - there's a "great one" for scanning business cards and an app search engine . There's also a recent PC Mag article about business apps for iPad . And a pretty good YouTube video about Business Apps .