Millennial Demand for CEO Activism Surges
From PR Newswire : Nearly one-half of Millennials (47 percent) believe CEOs have a responsibility to speak up about issues that are important to society, far outpacing the sentiments of Gen Xers and Boomers (28 percent each). An even larger six in 10 Millennials (56 percent) say that business leaders have a greater responsibility to speak out now than in years past. This is according to CEO Activism in 2017: High Noon in the C-Suite, a report commissioned by global communications and engagement firm Weber Shandwick in partnership with KRC Research. This study follows The Dawn of CEO Activism, among one of the first reports published in 2016 that identified the risks and rewards for companies when their chief executives speak out on hot-button issues. "Over the past 12 months, the climate in the United States has changed dramatically as business and policy have intersected more deeply than ever before," said Andy Polansky, CEO of Weber Shandwick. "When dozens of CEO