New York SBDC Research Network

I saw this article- THE NUMBERS GUY: Weddings Are Not The Budget Drains Some Surveys Suggest Carl Bialik. Wall Street Journal. (Eastern edition). New York, N.Y.: Aug 24, 2007. pg. B.1 Abstract (Summary) The Knot takes steps to ensure that its respondents are representative in terms of geography and household income. But research manager Kristyn Clement acknowledges that The Knot's members may not be typical spenders. "Our market is brides who are planning an actual wedding and putting resources toward that event," Ms. Clement says. "Are there brides who are not spending money on their weddings? Potentially." Rebecca Mead, staff writer at Conde Nast's New Yorker magazine, writes in her new book, "One Perfect Day: The Selling of the American Wedding," that the survey covered only brides who had made themselves known to the Bridal Group and thereby "already demonstrated an interest in having the kind of wedding that bridal magazines promote.&quo