How to Pick the Right Location for Your Exhibit Booth
From MarketingProfs : For more than 50% of CMOs and marketing directors, space and location on the exhibit floor are most important in maximizing ROI. And that makes perfect sense. With an accessible location and a major source of foot traffic nearby, a booth is likely to attract a lot of attendees. The higher the number of visitors, the greater opportunities for a business to raise awareness, get leads, and build relationships. The location selection process, however, can be complicated, with various factors at play—from budget, to space requirements, to traffic flow and more. So here, in this handy guide, are all the important factors you need to take into consideration. Quick Tip: Reserve Your Spot Early