Making the Grade(r)
Grader.com offers a "family of tools that helps measure all that matters in inbound marketing." Read "inbound marketing" as the Internet, social media and blogs. And they are all free. Website Grader is a tool that measures the marketing effectiveness of a website or blog and provides recommendations for improvement. Press Release Grader evaluates press releases and provides a marketing effectiveness score. Twitter Grader measures one's Twitter profile. (Last I checked, the NYS SBDC Twitter feed had a score of 87 out of 100.) These are all services of Hubspot.com , an Internet marketing company that also offers a website redesign kit gratis, as well as some useful seminars. Oh, and Are You Using Your Business Cards to Socialize? ; i.e., to use social networks. It's All About Networking.