New York SBDC Research Network

An interesting discussion on the internal SBDC listserv recently. Some of the info has been redacted for confidentiality reasons. One of our advisors has a service provider client who has been in business for more than 10 years. He recently had a telephone call from a customer complaining about his work. He explained to the customer that he had not done work for her and after further investigation of her receipt she realized that the work was done by another company with a very similar name. Unfortunately both company’s are even located on the same street (different towns). Upon further investigation of the new company my client discovered several dissatisfied customers. He contacted the new business owner who is not willing to change his company name. My client is wondering if anyone has any suggestions on ways to distinguish his company from the other. He is currently in the process of meeting with managers of local home improvement stores to make sure they are aware of the situ