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From  Crisis PR – Top 10 Best and Worst A reputation is a delicate thing, which can take years to build up and mere moments to sully. And the way a company communicates with stakeholders and the general public during a crisis can be pivotal in determining whether it bounces back stronger than ever or is irrevocably tarnished by its response to the situation. Whether it’s adversity towards a product or tragedy, reputation is one of the key elements to business success and companies will work hard to retain one thing from their customers – trust. See More PR News Crisis Management Top 4 Worst-Handled PR Crises of 2016

From MarketProfs : Public relations is sometimes referred to as the "persuasion business," and that nickname says it all. PR campaigns are largely about convincing an audience that something (such as an event, a person, a company, or a transaction) is important and supporting that claim with clear reasons. However, it may be time for the PR industry to start campaigning on its own behalf. Global industry growth slowed to 5% in 2015 marking a significant downshift from its double-digit growth just two years prior. Meanwhile, spending on PR information and software is going up, reaching $2.9B in 2015—a 5.5% increase over 2014. The diverging dynamics show that in 2016 and beyond, PR needs to be a business of technologically powered proof—not just persuasion. For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Amid the ever-evolving digital media landscape, the following best-practices will be integral to prov

Public relations, "free advertising," media coverage, TV and newspaper interviews—whatever you want to call it, PR is an exciting and powerful part of doing business. Good PR brings you more customers and higher sales, and great PR can completely transform your company into the kind of multi-million-dollar powerhouse you're dreaming of. Of course, that's exactly why PR firms are so expensive to hire, and so out of reach for most small business owners. But what if you had the tools to do great PR yourself? More from Palo Alto Software