New York SBDC Research Network

From Bplans : Everyone knows that a business name is important. It is the single most used aspect of your future brand. Ideally, yours will be mentioned by reporters, shared by referrals, and hopefully remembered by customers when the need for your solution arises. A great name like PayPal can introduce your company, hinting at what makes it unique and interesting. PayPal is a payment solution with an upbeat brand and uniquely easy user experience—their name brilliantly captures this value proposition. An intriguing name like Uber can help build buzz, causing people to wonder, “What is that?” An emotive name like SalesForce can resonate deeply with potential customers, lending a sense of authority. Naming is often one of the first business activities where the rubber meets the road—where an idea becomes a reality... We have discovered that a great name evolves from an excellent business plan. A company that has gone through the process of defining their business by writing a

Ahundredmonkeys is a corporate branding and naming consultancy. Their site offers news items about what is going on in this field and some insight into how companies should be thinking about their names. They give some ideas about what to look for in a naming company. Although they are a commercial site and naturally selling their service, I liked it because it is nicely put together. They even look at their competitors to show how their approach differs. Their meditation garden allows you to ponder some ideas about naming and branding. Check out the many articles on their site, it can be a very entertaining read. Just an interesting site and food for thought. Here are some other pointers on the subject: Naming Your Business Entrepreneur.com By Phil Davis April 07, 2005 18 Pithy Insights for Naming Your Small Business Posted by Dharmesh Shah on Mon, Jan 08, 2007