New York SBDC Research Network

Advice on managing social media content from hootsuite.com: Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it. What is a social media content calendar? A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces. Read more at hootsuite

Minimalism can be seen as a design movement, a philosophy, a way of life, a set of guidelines or a combination of all of those. There's no hard and fast definition of minimalism, but there is one common principle that's shared wherever it's defined: focus on the essential and eliminate the non-essential. So what's that got to do with your business, and making it better ? Well, it's about perspective. In a culture that's very stuff-oriented, examining a philosophy that's at least partially about "less stuff" can help you gain some fresh perspective. More HERE .