Fluency Through Fonts
From Monotype : The world isn’t literally getting smaller, but you’d be forgiven for feeling that way. Customers around the world expect a consistent, on-brand experience on any device and in any country or language, and brands must face the challenge of delivering on that expectation. Our latest eBook, Fluency Through Fonts, shows how a smart font strategy can help break down language barriers and lead to a smoother, more effective workflow for brands with a global audience. Read the free eBook to learn: Why fonts are crucial to strong customer loyalty and brand perception around the world How mobile has changed the way brands need to think about their global customers What problems can arise when your font library isn’t developed in a strategic way