New York SBDC Research Network

The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, will present Blogging 101, the second topic in the five-topic social media webinar series that will run through June. The webinar will help small business owners create content to connect with their customers and market their products. Blogging is a beneficial tool for small business owners because it is a cost-effective way to communicate their expertise and message directly to a larger audience, expand the company’s web presence and build their brand. The Blogging 101 social media webinar for small businesses will be held on May 8, 2013, at 1 p.m. EDT. To register for the webinar, visit https://attendee.gotowebinar.com/register/8214259306487899136 . The webinar will highlight topics such as: • What blogging can do for your business; • What to blog about; • What blogging tools are available to you; • Managing your time; and • Other best practices. T

From the description by Eric Olsen, Publisher of Blogcritics/Technorati Earlier this month, denizens of the blogosphere descended on Las Vegas for three days of networking and socializing at the 2009 BlogWorld & New Media Expo. Besides the conference and trade show, there was much to learn from the keynote speakers, and of particular interest was the 2009 State of the Blogosphere delivered by Technorati CEO Richard Jalichandra. The 2009 State of the Blogosphere Introduction : Why the results of the survey are displayed according to four different types of bloggers. Day 1: Who Are the Bloggers? We delve into the demographics. Day 2: The What and Why of Blogging : Why we do what we do. Day 3: The How of Blogging : How often we blog, what technologies we use, and whether or not we track our traffic. Day 4: Blogging Revenues, Brands and Blogs : Branding and monetizing our blogs. Day 5: 2009 Trends: Political Impact of Blogging, Twitter Usage . In addition to the survey results, you

This is purely for entertainment purposes, at least to my mind. The World 66 Travel Guide a wiki that will let you create a map of all the places you have been and to create a travel guide of your own. It calls itself an "open travel guide". You can read travel information from individuals like yourself and learn as I did, that I have only visited 5% of the world. You can also list individual travel to US states and Canadian provinces, along with the countries of the world - though you may not always agree on the boundaries and definitions of those countries. For instance, you can read the England travel guide but you cannot isolate England as a country on your map. It will select all of the UK (including Scotland, Wales - it has Ireland (both presumably) listed separately. My profile also defines me as "Travel Yup" which may not bevery complimentary but is fairly accurate.

When I’m not sure what to blog about, I read blogs to get ideas. Today I went to Stephen’s Lighthouse (by super-librarian Stephen Abram), and found a link to another blog posting, about, well, blogging. This posting, “ 55 Essential Articles Every Serious Blogger Should Read ” from the Entrepreneurial Blog of Matt Huggins , highlights articles and, of course, blog postings, that provide useful information to bloggers. Topics include getting started, creating content, increasing traffic, and making money. Helpful stuff. This blogger intends to take a closer look, and maybe your clients who are bloggers or would-be bloggers could benefit too…

This is a blog with a specific audience. We don't advertise it outside the program, so consequently we don't get a barrage of emails soliciting reviews of, or links to websites for, specific products and services. That's not the case in much of the blogosphere. Lately, I've been trying to persuade other small business blogs to mention the "What's Your Signage" website , as the right blogger can be a very valuable marketing ally. It's slow-going, and requires patience, and knowing that you're sending the right message to the right blog. I came across this article: " The Must-Know Do's & Don'ts of Marketing to Bloggers ". It's written by a woman who has been receiving unsolicited email pitches for years. If any of your more technically-literate clientele discuss the blogosphere as a potential marketing tool, have them keep these tips in mind. Otherwise, they'll just be wasting their time on an audience that likely will