Are Marketers Skeptical of Native Advertising?
From eMarketer A new survey reveals that more marketers and agencies are beginning to adopt native advertising. However, the data hints that they aren’t necessarily ready to truly commit to native. According to a report from Advertiser Perceptions, nine out of 10 marketers and agencies in the US had at least gotten started with native in 2016. Just 10% had not tried it. Interestingly, though, while the number of marketers who had tried native rose over 2015 levels, there was no increase at all in terms of committed users. From Wikipedia : Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.