New York SBDC Research Network

Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science. Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors. A similar percentage (33%) of online retailers with annual marketing budgets under $1 million also do not personalize their websites; of the 67% that do, only 16% present personalized offers. The most popular form of website personalization for large and small companies is product recommendations. Other common site personalization tactics include shopping cart reminders, displaying a customer's name, and social integrations. Read more from MarketingPros

Spending on email marketing is projected to reach $2.5 billion by 2016, but even all that money doesn't guarantee conversions. To help boost your email marketing conversions, check out the tips in the following infographic by Monetate. Among Monetate's suggestions: Avoid batch and blast. Your customers aren't all the same, so why send everyone the same email? Segmented email campaigns produce a much higher click-through rate than undifferentiated messages. Read more at Marketing Profs .

From HERE : Do you use or are you thinking of using email to connect with your prospects and customers? If so, then the payoffs can be fruitful. For every $1 spent on email marketing in 2011, the estimated return on investment was an astonishing $44.25 (source: Pingdom). But did you know that every email you send to your customers, whether it’s your monthly e-newsletter or a one-to-one email sent to promote your products or services, must comply with the law? Here’s what you need to know:

Do you know how much privacy your employees are entitled to? For example, if you feel employees are abusing their work privileges, is it legal to intercept emails or phone conversations to find out what they’re up to and confirm your suspicions? Can you ask potential job candidates for their Facebook profile log-on information? Here are some general guidelines that can help.