Taglines
I got an article from the Brand Identity Guru about The Art of the Tagline and Positioning which says, in part: So how important is a tagline? Well, it briefly represents your brand identity and positioning. If it's off target it hurts you and if you don't have one it hurts you. A tagline can be powerful and actionable. Let's play a little game. Which taglines do you know and associate with? If you know them and the company they belong to then they've done their job. Does your tagline measure up? Then their sales pitch. But it's a bit of fun, and maybe you can think of more to suggest to your clients. Tagline Trivia What brands are associated with these taglines? 1. You deserve a break today. 2. Be all that you can be. 3. Just do it. 4. It's the real thing. 5. Where's the beef? 6. It takes a tough man to make a tender chicken. 7. We try harder. 8. Oh, what a feeling 9. You've come a long way, baby. 10. Mmm mmm good 11. It's where you want to be