Buy online, pick up in-store (BOPUS) remains a challenge
From eMarketing : More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers. According to an August 2017 survey by JDA, a supply chain software company, roughly three-quarters of US store managers said they have faced difficulties in implementing BOPUS. The ability to accurately track inventory is a major concern, it found. Perhaps not surprisingly, then, only about one-third of the US retailers surveyed said that they offer discounts for consumers who buy online and pick up in-store. The benefits of BOPUS for retailers are well-known. In-store pickup means that customers are, by definition, in the store and more likely to make additional purchases.