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From MarketingProfs : By now, we've all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycott, firings, and someone's head on a platter—preferably Oscar Munoz's, if George R.R. Martin has his way (you know it's bad when the guy that dreamed up with the world's most twisted wedding is outraged by your behavior). Oh, United. First, there was Leggingsgate. Then came the now-infamous denied-boarding fiasco. That was followed by scorpions on a plane, Grandmagate, and an Animal Farm-style story of a passenger downgrade, proving that, truly, "All animals are equal, but some animals are more equal than others." And speaking of animals, let's not forget the bizarre death—and subsequent unsanctioned cremation—of the giant rabbit Simon. Oh, and if that weren't enough, it appears United has something against weddings and honeymoons, too. United, it seems, can't stop from shooting itself in its proverbi

From  Crisis PR – Top 10 Best and Worst A reputation is a delicate thing, which can take years to build up and mere moments to sully. And the way a company communicates with stakeholders and the general public during a crisis can be pivotal in determining whether it bounces back stronger than ever or is irrevocably tarnished by its response to the situation. Whether it’s adversity towards a product or tragedy, reputation is one of the key elements to business success and companies will work hard to retain one thing from their customers – trust. See More PR News Crisis Management Top 4 Worst-Handled PR Crises of 2016