New York SBDC Research Network

I would like to point out that Entrepreneur Magazines did not capitalize the word "brilliant" in the title to this blog. Although the title of the article is 10 Brilliant Marketing Ideas , the magazine only capitalized the first letter. After reading the article, I felt that it was important for me to highlight how truly brilliant the 10 marketing ideas were for the world of business. I have highlighted a few below, but I highly recommend checking out all 10. #1 - A Diamond is Forever - The popular De Beers campaign in 1939 "brazenly promoted the idea that every marriage required the gift of bling...[and] invented the "two months' salary" spending rule." Another example - "Just Do It". #6 - Absolut Vodka - "The product was clear, flavorless and more or less indistinguishable from any of its competitors. But the agency TBWA's clever use of the bottle's shape and name made Absolut the first breakout premium vodka - and inspired bar