Millennials Most Willing to Use Online-Only Stores for Groceries
From eMarketer : Nearly half of US millennial grocery shoppers polled earlier this year said they have shopped for some groceries in an online-only store, a dramatic change from just two years ago. And they're not alone. The finding mirrors a trend of consumers across all age groups increasingly getting their groceries among internet pure plays, although at a more modest level. A February 2017 survey by food industry research firm Food Marketing Institute (FMI) found that 43% of millennial respondents shopped for groceries at online-only retailers at least occasionally, a rate almost 80% higher than in 2015. Consumers ages 39 to 52 shopped for groceries at online-only retailers at about half the rate of millennials