New York SBDC Research Network

Every business owner knows that during a recession, it is difficult for any business to maintain previous levels of income. But after a recession ends, how does a company bounce back? Below are some articles that offer tips and success stories that will help your business exit the recession prepared for the turn around. 9% of Companies Emerge from the Recession Stronger - Here's How (BNET - Harvard Business) How to Reach an Audience Forever Changed by the Recession (Chief Marketer)

Take The Test . Twenty questions you need to ask yourself. Developed by Babson College professor Daniel Isenberg, this piece is from The View from Harvard Business . *** This is rather entrepreneurial: Caring for Pets Left Behind by the Rapture For a fee, this service will place your dog or cat in the home of a caring atheist on Judgment Day. By Mike Di Paola, Bloomburg Business Week Many people in the U.S.—perhaps 20 million to 40 million—believe there will be a Second Coming in their lifetimes, followed by the Rapture . In this event, they say, the righteous will be spirited away to a better place while the godless remain on Earth. But what will become of all the pets? Bart Centre, 61, a retired retail executive in New Hampshire, says many people are troubled by this question, and he wants to help. He started a service called Eternal Earth-Bound Pets that promises to rescue and care for animals left behind by the saved. (Hat tip to Steve Bissette .)

I've been doing more abstract research lately, particularly for people who'll be presenting on one macroeconomic topic or another. Recently, while handling one such query, I came across an article called " Marketing Your Way Through a Recession ," written by John Quelch, a professor at the Harvard Business School. This is precisely the kind of information that our advisors are seeking out during this recession, and I liked it quite a bit. These and other articles are indexed at the HBS' Working Knowledge website , a collection of articles on a wide breadth of business-related topics that were written by members of the School's faculty. There, you can browse articles by topic, by industry, or by date. They've an assorted collection of podcasts, and a nice overview of what they consider to be the best things they've featured in 2008. The articles don't read like required texts for MBA programs, and are rooted in real-life situations. The site wil